The past few days I’ve enjoyed just sitting and watching ocean waves rise, crash against the beach and recede. Over, and over, and over again.

What it’s taught me is how consistent actions create expectations that these actions will be repeated. Yet, the variety in how the edge of each wave hits the shore keeps things interesting.

When it comes to your business, how do you demonstrate consistency? And how do you add variety?

When you’re as consistent as the ocean, people can stay close by, revisit, stay comfortable with you. For example, a weekly accountability program creates consistent results.

When you offer variety, people can enjoy the serendipitous changes, and be delighted by your unique offerings, like my Women’s BIZ LAB.

Be as consistent as the ocean.